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Terry Paterson on What It Takes to Build Luxury in South Florida

When most people think about building a multimillion-dollar home in South Florida, they picture sleek finishes and oceanfront views. But according to luxury builder Terry Paterson of Paterson Project Management, the real work starts long before that. 

In an episode of the Home Design Podcast, Terry speaks on what it truly takes to plan, budget, and execute a high-end custom build – from choosing the right land to lighting plans. With tips and a deep understanding of the process, Terry’s insight is essential for anyone serious about creating their dream home the right way.

The Key to a Seamless Build

According to Terry, building a luxury home doesn’t start with selecting finishes – it starts with choosing the right property. That means thinking about location and resale value first, especially when investing in South Florida’s limited waterfront lots.

But one of the biggest mistakes people make? Waiting too long to bring the full team together. Your architect, builder and interior designer should all be collaborating early on, not months into the process. Doing it right from the beginning helps avoid expensive redesigns and keeps your project moving.

The Budget Reality Check No One Talks About

Many clients walk in with a number in mind — say $15, $20, or even $25 million — but don’t actually know what that buys them. That’s where reverse engineering comes in. While the architect is there to design the dream, they’re not always thinking about the cost. The builder, on the other hand, knows exactly what each design decision means for your budget.

The most important thing? Honesty. Too many builders underpitch pricing just to win the job, then rely on change orders to make up the difference. Terry’s take is simple: that’s how you lose client trust — and how people end up unhappy at the end of a build. Instead, he believes in showing realistic pricing ranges from the start.

Lighting: The Most Underestimated (and Most Delaying) Detail

Surprisingly, one of the biggest causes of delays in custom homebuilding today isn’t framing or foundation, it’s lighting. Between smart lighting systems and long lead times, clients who delay decisions here can bring the whole job to a standstill. Terry recommends hiring a professional lighting designer from the beginning and trusting your builder’s advice about systems and timelines.

The Bottom Line

Building luxury takes more than just money – it takes vision, planning, communication, and experience. And as Terry puts it, the right builder won’t just build your house, they’ll help protect your time and your budget along the way. 

Want more insights from Terry? Listen to the full episode of The Home Design Podcast for expert advice on building a luxury home the right way: EP 41: The Client Experience in Luxury Home Building with Terry Paterson

The Home Design Podcast brings together industry leaders, design professionals, and innovative brands to explore the ideas, trends, and technologies shaping the world of home improvement. With a focus on education and inspiration, each episode offers valuable insights and takeaways for both homeowners and professionals looking to elevate their knowledge and stay ahead in the ever-evolving design space.

To watch the full episode, click below!

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